For DMCs, Local Operators, Accommodation Providers and Destinations, B2B business development is a key area of their business. As well as finding new clients it is imperative that travel businesses also have a large focus on developing the most sales possible from their current clients and contacts. Improving both conversion rates as well as total sales values is key and an eye must always be looking at margins and profits. Developing (B2B) sales to the travel trade is a unique skill requiring a number of different techniques over time and an area that is often not given enough attention. Time spent on your sales and marketing strategy means you not only sell more – you stop wasting time, which in turn increases your profitability and performance.

At Travel Kinship we believe many comapnies do not do enough to gain more sales from their current clients and contacts. We have a CDP process (Client Development Process) where we can help you identify priority clients and contacts to work with to improve sales and conversion rates. We can also help you set up and effectively use a CRM system to ensure that you are regularly and effectively communicating and following up with your current clients and contacts. It is imperative for them to feel valued, supported and that they are always in receipt of your latest news, products and training.

Having a strong and sound Business Strategy and implementing that strategy effectively is the foundation of an efficiently run and profitable business. Few companies take the time and energy required to create a strategic plan for their business. Even fewer actually implement those plans effectively and successfully. We can help with strategic workshops and ongoing business coaching and accountability sessions to ensure strategy plans are implemented, updated and continually improved.

We can help travel businesses market and sell themselves to the travel trade wordlwide. Sometimes this is called “Representation” or Business Development or even Sales Support. What ever you want to call it we can help. With 20 years experience we have an extensive global database of tour operators and travel agents and personal relationships with a great number of them. With knowledge of your company we can then pinpoint the right kind of travel buyers for your company and help to gain their interest in you and your products. We can arrange online and in person meetings, sales calls, roadshows and travel shows. We can also assist in optimising your marketing and sales support materials. We place huge importance on helping you set up and maintain a CRM to ensure regular, quality follow up and benefit as much as possible from our work.

Companies often labour long and hard to create a business vision and strategy. The hardest thing of all however, is to actually implement that strategy when the reality of day to day operations takes over. We can help you with strategy implementation using the OKR system - Objectives and Key Results. A system to help you focus on strategic priorities, be kept accountable, work as a team and to make your business vision a reality. OKRs align teams and individuals with the business vision and objectives and create a clear roadmap of how everyone plays their part to get there. It acts like a “strategic thread” that keeps us all moving in the same direction.

Digital marketing is an essential element of any overall businesses marketing strategy. Now more than ever it is key that tourism businesses embrace and grow their digital marketing efforts. Marketing has always been about connecting with your target market in the right place, at the right time and in the right way in order to help them solve their problems. Today, that means that you need to meet them where they are already spending time – in the digital world. Digital Marketing can be a complex and confusing world, branding, websites, apps, search engine optimisation (SEO), content marketing, social media marketing, keyword optimisation, email marketing, e-commerce, e-books and more. It is key therefore to carry out research into what you require, what suits your business now and what you will need in the future, then build a realistic roadmap to get there – a Digital Marketing Strategy and Plan.

Safety and Sustainability are perhaps the key issues of this period in the travel industry and they do affect your sales and certainly your reputation. We can help you to carry out a risk analysis and prove to customers that they are safe in your hands. We can also help you to set up a sustainable travel policy and improve the sustainability of everything you do. Sustainability is not only essential to preserving the very nature of tourism but it is actually a mechanism by which to greatly improve the effective and efficient operations of your business and to improve your profitability and reputation.