BUSINESS DEVELOPMENT

Make more profit from your customers and help to develop the capacity of your own internal team

Travel Kinship can not only help you find new clients and new business opportunities but we can also help you make more money from the clients and contacts you already have.

We look at things like conversion rate and profitability, product development, marketing materials, how effective and efficient your systems are and also the sales and marketing training and skills of your team. We look at how we can support your clients more and help them to promote and sell you more effectively. We can help you train and develop your own team so that you can grow from within.

At Travel Kinship we want to work as an integral part of your team to build on your existing success and help you grow further in a powerful, sustainable and cost-effective way.

GOALS OF OUR BUSINESS DEVELOPMENT PROGRAMS INCLUDE:

  • Increase sales and conversion rates from existing clients using our own “Client Development Program.”

  • Identify client prospects that fit your company’s offering, style and way of working

  • Generate new leads and find new business in designated markets & market niches.

  • Increase your profitability by looking at creating higher conversion rates, more efficient and effective systems, well-trained clients.

  • Improve client relations still further for increased efficiencies and referrals.

  • Build resource & capacity within your organization to gradually do more of this work themselves – either in the HQ or working remotely.

  • Create a continual feedback loop into your organization to continually improve a wide range of product, service and operational activities.

 SOME OF THE TACTICS WE CAN EMPLOY WITHIN OUR WORK CAN INCLUDE:

  • Support in the development of world-class marketing and sales support materials and set up a sales support portal for all prospects using Squirrel Fish or similar.

  • Digital and telephone outreach to our database to promote you and gain new prospects interest in you.

  • Set up an automatic marketing flow to our database to raise awareness in your company, products and services and monitor their engagement.

  • Online and in-person meetings with new prospects and existing clients.

  • Client training presentations and webinars - Ensure your client’s sales and product teams are fully trained, know about all products & services, know how to sell them, have all the resources required to promote and sell to their consumer clients.

  • Recording and distribution of on-demand webinars and training programs for clients

  • Set up and manage systems such as CRM, email marketing and social media.

  • Support with Digital and Traditional marketing strategy development and their implementation.

  • Ensure client’s product and marketing teams are fully aware of all your products and services, are fully up to date on all your news and have all the necessary digital resources to fully promote you.

  • Coaching, training and mentorship programs for your Sales and Marketing Managers and teams.

  • Support on setting up marketing reporting systems and feedback loops so that we ensure your teams fully understand your client’s requirements, concerns, issues and challenges and are able to create and offer solutions and continually improve.

  • Find out more about your client’s systems and ways of working - how they prefer to receive quotations and other aspects of doing business - to ensure you are working with them in the most effective and efficient ways possible.

  • Support in getting ready for Virtual &/0r In-person Trade Shows – alerting buyers ahead of the meeting request process, preparing marketing materials and sales pitch, optimizing meeting selection, setting up additional meetings outside of set times, innovating ways to be more memorable.

  • Attend trade shows and networking events on your behalf or with you

  • Help design, organize, sell, and escort FAM trips.

  • Support the resolution of customer service issues specifically liaising with trade clients and trade client management.

  • Help set up and develop an international team of business development managers

  • Help to measure and monitor ROI from different business development activities.

“Becky is fab to work with! Incredibly knowledgeable and responsive - she always had a ton of great ideas and she just gets the industry. I had the pleasure of working with Becky for a number of years and would fully trust her ideas and suggestions.”

NIKKI TRAILOR - SEO & Copywriter, Nikki Trailor Copywriting & Content

Why not get in touch for a personalised project outline and quotation