How to create a killer webinar presentation for DMCs and Local Operators
One of the most impactful and cost-effective ways to convince prospective travel buyers to start thinking about working with you is to give a professional and informative webinar.
DIFFERENT TYPES OF MARKETING PRESENTATIONS FOR DMCS & LOCAL OPERATORS
The type of presentation you use in your webinar is very important.
I always recommend to clients that they build up a library of different presentations to cover different situations; for example, you might create different webinar presentations for these different marketing scenarios:
MEETINGS
Meeting a new buyer at a travel show who doesn't know you or your destination
Meeting a new buyer at a travel show who doesn't know you but is experienced in your destination
Meeting an existing client to give them / their sales team additional training and product development
WEBINARS
Holding a webinar for buyers who probably don’t know much about you or your destination. For large destinations, you may even need a few different presentations.
One covering the whole country in summary
Additional presentations going into more detail about different areas of your destination
Holding a webinar on more in-depth subjects for buyers who know your destination, For example,
Covering more off-the-beaten-track or less popular areas of your destination
Covering a specific theme of travel such as gastronomy, wellness, soft adventure, trekking etc
In this article, I want to discuss the kind of presentation you might prepare for number 3 above.
If you would like Travel Kinship can help you develop your presentations for webinars and sales meetings, please get in touch.
TIPS FOR CREATING THE WEBINAR PRESENTATION
Aim for a presentation that will last 30-40mins
Not too much text on each slide, and any text used must be large enough to be read easily
LOTS of images - make sure they are high quality and give the right message
If you have a 1-3 min excellent video, use that
“Get Personal.” Create a presentation that brings you and your company’s personality, passion and values across.
Create a presentation that makes sense on its own, without the voice-over, so buyers can use the slides for future reference.
Experiences, Experiences, Experiences.
USPs, USPs, USPs. (Unique selling points - why you?)
TIPS ON WHAT TO COVER IN THE WEBINAR PRESENTATION
What are the key things travel buyers want to learn from your webinar? A summary
WHO ARE YOU? WHAT DO YOU BELIEVE IN?
Your / Your company’s history & why did you start the company?
Add something personal where possible - show your character and your passion.
WHY WOULD I WANT TO WORK WITH YOU?
Who are you? Why did you start the company?
What are your company’s values?
HOW ARE YOU DIFFERENT?
WHY WOULD I WANT TO SELL YOUR DESTINATION?
What are the key destinations?
What experiences can my clients do there?
What accommodations?
WHAT DO I NEED TO KNOW TO START SELLING IT?
Logistical information
Practical information
WHAT RESOURCES CAN YOU OFFER ME TO HELP PROMOTE AND SELL IT
Access to a sales toolkit or your profile on the www.squirrel-fish.com platform
Example itineraries, COPYRIGHT FREE images and videos
Additional support & training offered?
NEXT STEPS?
For more details about how to structure your presentations and what to include for different scenarios, please contact us at Travel Kinship.
TIPS FOR ADVERTISING YOUR WEBINAR
When advertising the webinar and trying to get buyers to sign up, be very clear about what the webinar will cover, and what kind of buyer it is aimed at.
Use a great title and images in your invitation to grab people’s attention
Advertise across various platforms, from email to social media and social media groups.
Ask people to sign up even if they can't make the webinar live so you can still send them a recording and a copy of the presentation.
A FEW FINAL TIPS
Don’t be scared to have LOTS of slides and images.
You can flick through your slides quite quickly, and people appreciate seeing more visuals to get a better feeling of what your destination is like and why people should go there. Some people disagree with me on this point, but I have seen time and time again where an audience loses interest if they are left on the same slide for too long. It’s a balance.
Don’t forget to record your webinar:
It is really useful to be able to send to people who registered but didn't make the webinar and also to keep in your “Sales Toolkit” or in your SquirrelFish account to share with new prospects as they come up. It is also great to watch it back and think about how you can improve next time.
Using software like ZOOM is very helpful
Most webinar software takes care of all the logistics of creating a registration page, sending people reminders and giving you a report of who attended and didn't.
ZOOM also allows you to just pay for the webinar software for one month, and then you can stop the service until you need it again.
Personal Follow-up:
After the webinar, send a personal email with links to where travel buyers can find a recording of the presentation, a copy of the presentation slides and all your other resources.
If possible, add everyone to your CRM and set a task to follow up in a month’s time.
We do hope you found this article useful. Contact us if we can help with creating professional webinars, training and sales presentations or anything else to support you in the growth of your travel business.