At Travel Kinship we have developed a series of techniques and activities for developing your sales and marketing with the travel trade. Our aim is to construct strategies, tactics and activities that move your perfect type of customer along the “sales funnel” from first getting their attention to making a “sale” to building a long-lasting and powerful business relationship with them.
By analysing your existing sales, categorising your clients and formulating “Client Development Plans” for your different client segments using our recommendations, you can start to not only to sell more but to improve your client relationships, business reputation, product development and all manner of knock-on effects.
Businesses need to build a clear picture of who your perfect clients and customers are, your “buyer personas.” Only when you are really sure of who you want to sell to and why can you then start to construct sales and marketing strategies and tactics which will attract and engage them.
Contact us for a free sales and marketing consultation and for advice on how we can help you to grow your existing sales & marketing strategy and activities: firstname.lastname@example.org
Safety and Sustainability are perhaps THE key issues of this period in the travel industry. They are also ones that affect your sales. Do you know how to carry out a risk analysis and prove to customers that they are safe in your hands? Prove how sustainable you are or are working towards?
Having a strong and sound Business Strategy, supported by Sub-Strategies from all areas of your business, and implementing those strategies effectively is the foundation of an efficiently run, impactful, sustainable and profitable business.
Digital marketing is often overlooked by companies in the travel industry yet is an essential element of any overall businesses marketing strategy. Now more than ever it is key that tourism businesses embrace and grow their digital marketing efforts.