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Digital Marketing

Digital marketing is often overlooked by companies in the travel industry yet is an essential element of any overall businesses marketing strategy. Now more than ever it is key that tourism businesses embrace and grow their digital marketing efforts.

Digital marketing is a way for you to communicate deeply and engage profoundly with your trade and direct customers, as well as your employees and suppliers. It is something that is growing all the time and therefore necessary to begin to embrace on some level as soon as you can.

Marketing has always been about connecting with your target market in the right place, at the right time and in the right way in order to help them solve their problems. Today, that means that you need to meet them where they are already spending time – in the digital world and especially on the internet.

Digital Marketing can be a complex and confusing world, online branding, websites, apps, search engine optimisation (SEO), content marketing, social media marketing, pay per click campaigns (PPC), keyword optimisation, email marketing, e-commerce, e-books and more. It is key therefore to carry out research into what you require, what suits your business now and what you will need in the future and build a realistic roadmap to get there – a Digital Marketing Strategy and Strategic Plan.

Start with what you have and build into your strategic plan the human and financial resources that will be required to continue growing your knowledge, expertise and effectiveness in this crucial business area.

Contact us for a free digital marketing audit and for advice on how to get started or to grow your existing marketing strategy and activities: becky@travelkinship.com

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